The Quality Of Education

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IMPROVING
THE QUALITY OF MARKETING

Cost effective analysis and strategy

Qthinker is an online marketing agency dedicated to improving the quality of educational marketing for our clients.

Facebook Marketing for Boarding Schools

The global world is now interconnected. That is a great step forward for boarding schools. The secretiveness is gone and replaced with an open field in which a school can effectively market itself. One of the most effective tools is social media, and beyond that, Facebook. Why Facebook in particular? It is a social media site that people know and trust, especially the generation of parents who are looking to put their children in the best boarding school. Facebook has a familiarity to it that is highly marketable.

Boarding schools, when approaching online marketing, may utilize a Facebook page. Before doing so, it is recommended to receive the consent of the students’ parents, so their images can be used online. Oftentimes, students are shown in the midst of activities such as a sporting event or charity drive. These images are harmless to the students and parents, yet display the character and values of the school. For example, if the school is faith-based, a Facebook page is a good way to show how important faith is to the school’s community. Photos and video may include religious services, Bible quotes, etc. Photos and video are crucial for any boarding school Facebook page, because nowadays, attention spans are short. A quick glimpse of a photo or 10- second video gives the user a quick experience that encapsulates everything.

Posting regularly and daily is a huge benefit. The same time everyday can give users a sense of expectancy. Another idea is to study how schools in a similar caliber promote themselves on Facebook. What do they post, who follows them, and what are they doing to impress the user? A factor in posting is also organization. If things are laid out for the user in an organized manner, the Facebook page will be easier to follow.

An administrator or public relations or marketing employee of the school should be responsible for posting. This way the correct message is sent to users and across the globe to potential parents and students. The message should reflect the image, values and character of the school. For instance, if the school focuses on environmental concerns, the posts should be about green activities and projects the students are doing. If an exciting announcement happens in real time, post it immediately for the newsworthy effect. For example, if a student wins an environmental competition, posting about it shows the school’s character and strength.

Hashtags are crucial. A hashtag is a link that consists of keywords, a keyword or a short phrase. The hashtag sign (#) precedes them. For example, if the school is named: Sunny Environmental Prep, a hashtag can be created like so: #sunnyenvironmentalprep. It would be used in each post. To gain a wider audience, more generic hashtags can be used to accompany a post, such as #gogreen or #savetheenvironment.

At Qthinker.com, we can help you create and/or increase your Facebook presence and marketing efforts online. We’ve had years of expertise in managing Facebook and other social media for private schools. If you’d like to improve your boarding school’s visibility, please contact us at 617-816-2969 or use our contact form.

Best Social Media for Your Private School

Social media is a must for private schools nowadays. Parents, especially if they are located internationally, want to see their children’s accomplishments. Children want to be acknowledged for their academic and extracurricular pursuits and online is now the way to do it. However, there is a fine line when posting photos and information about children online, and private schools have to make sure they adhere to certain guidelines. The first guideline is: Are the parents (and children) in your school comfortable with posting photos or information about them online, on social media? For example, if your school has many children of celebrities, both the parents and children may not feel comfortable with being displayed on social media.

To this regard, one option to give parents and students who are more private is to have a locked or private social media account. For example, the page or blog can only be seen by parents and children of the school, and a staff member oversees who receives access. A tightly controlled social media plan such as this can make everyone involved happy.

If your school is more open and public, you can consider using an open form of social media. For instance, Twitter is a great way to relay information quickly and effectively to parents and students. On Twitter, you can tweet anything from a school closing due to snow to announcing the school’s theater production on Saturday night. Instagram, Flickr, and Pinterest are good options for photo galleries—that is if parents and students are comfortable being shown online. If so, you can post photos of sporting events, theater productions, and daily activities in which the students are engaged. Facebook has a consistent schedule and is popular with adults, especially parents. Therefore, to be successful on Facebook, you must post several times a week or daily.

Tumblr or another form of blogging can be used in a social media way too. Blogging informs the world of what is going on in your school and what your school represents. For example, you can blog about fundraising events for charity and how the school is teaching students to be altruistic and give back to the community.

At QThinker, we are happy to discuss how to incorporate social media into your online marketing strategy for your private school, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.

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Finland Changes Its Curriculum

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Body Bullying in Social Media: Rapper Iggy Azalea Takes a Stand

Social media takes a toll on the average person. Now imagine being a world-renown rap star. As of press time, Australian rapper Iggy Azalea is facing what many young women today struggle with: body bullying. Body bullying is defined as harsh and negative criticism for one’s body. Azalea and her boyfriend recently traveled to Hawaii, […]

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