Many times boarding schools are out in the country. Though bucolic and spacious, it’s hard for people to find a boarding school via local advertising, especially if students are coming from cities and across the nation and around the globe. Most boarding schools have students from around the world, and it’s the school’s job for applicants to find them. That is why SEO (Search Engine Optimization) is such a useful tool for boarding schools in this technology-driven world.
First of all, think of how your students originally found you. I bet some of them said word of mouth, while others knew your school’s stellar reputation. And others will probably say: the Internet. When students and parents look for a school that suits their needs, these days they are looking toward Internet searches. For instance, if a student from across the world wants to find an excellent boarding school in the US with a strong tennis team, she will go online. Or if a parent from three states away is looking for a school that puts an emphasis on foreign languages, she will also do an Internet search. That is why a boarding school’s most powerful tool can be its website.
SEO is a game changer in today’s world of education. It can allow a student and his family to find the perfect boarding school match for them. Back in the old days, it was all about having a “name.” Today, it’s about making a name and ensuring that this name is seen on the Internet. With the right SEO strategy, it can bring a school from obscurity to front and center. So, you may be asking, how does SEO work? SEO uses a system of strategically researched keywords that are embedded into useful, informative content. For example, a blog post or an article can have SEO. Therefore, a school website can provide a strong framework in which to incorporate SEO principles and move up in the search engine rankings. We all want to be #1 in a Google search, right? SEO makes that happen.
At QThinker, we are happy to discuss how to incorporate the best SEO practices into your boarding school website, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.